Privacy Policy for Memory Maze

Effective Date: January 18, 2026

Last Updated: January 18, 2026

MindFlash Games ("we," "us," or "our") operates the Memory Maze mobile application (the "Game"). This Privacy Policy explains how we collect, use, and protect your information when you use our Game.

By using Memory Maze, you agree to the collection and use of information as described in this policy.

1. Information We Collect

1.1 Automatically Collected Information

When you play Memory Maze, we automatically collect certain information through third-party services:

Device Information: Device type, operating system version, unique device identifiers
Advertising ID: Used by AdMob to show relevant ads
Game Usage Data: How you interact with the Game, including gameplay statistics, session duration, and feature usage
Approximate Location: Based on IP address (for regional ad targeting and analytics)
App Performance Data: Crash reports, error logs, and performance metrics

1.2 Information You Provide

Memory Maze does NOT require you to:

Create an account
Provide your name, email, or personal details
Share any personal information

Your game scores are stored locally on your device only and are not shared with us or any third parties.

2. How We Use Your Information

The information collected is used to:

Provide and maintain the Game functionality
Display advertisements through Google AdMob
Analyze game performance and user engagement through Firebase Analytics
Improve the Game experience and fix bugs
Understand how players use the Game to enhance features
Comply with legal obligations

3. Third-Party Services

3.1 Google AdMob

We use Google AdMob to display advertisements in Memory Maze. AdMob may collect and process the following information:

Advertising identifiers (such as Google Advertising ID)
Device information (device model, OS version)
IP address and approximate location
Ad interaction data (views, clicks)

Ad Personalization: AdMob may use this information to show you personalized ads based on your interests. You can opt out of personalized advertising by adjusting your device settings.

For more information about how Google uses your data, please review:

3.2 Firebase Analytics

NEW: We use Google Firebase Analytics to understand how players use Memory Maze and to improve the Game experience.

What Firebase Analytics Collects:

Device Information: Device model, screen size, operating system version
App Usage: Which features you use, how long you play, levels completed
Performance Data: App crashes, errors, and loading times
General Location: Country and city level (not precise location)
User Properties: Anonymous identifiers to understand user behavior patterns

What Firebase Analytics Does NOT Collect:

Your name, email, or any personal identification
Precise GPS location
Contacts, photos, or other sensitive data

How We Use Analytics Data:

Understand which game features are most popular
Identify and fix crashes or bugs
Improve game balance and difficulty levels
Make data-driven decisions about new features

Firebase Analytics data is processed by Google and may be transferred internationally. For more information:

4. Permissions

Memory Maze requires the following permissions:

Internet Access: Required to display ads and send analytics data
Network State: To check if you're connected to the internet
Ad ID: To show relevant advertisements through AdMob

We do NOT request access to:

Camera or microphone
Contacts or calendar
Photos or media files
Location services (GPS)
Phone calls or SMS

5. Children's Privacy

Memory Maze may be played by children. We are committed to protecting children's privacy and comply with applicable laws, including the Children's Online Privacy Protection Act (COPPA) and General Data Protection Regulation (GDPR).

Important: We do not knowingly collect personal information from children. The Game:

Does not require registration or personal information
Does not have social features or chat functionality
Only collects anonymous, non-personal data through AdMob and Firebase Analytics
Does not contain links to external websites (except in this privacy policy)

Parents and guardians can:

Control ad personalization through device settings
Delete all app data by uninstalling the Game
Contact us with any privacy concerns at memorymaze2026@gmail.com

6. Data Security

We take the security of your information seriously:

All data transmission is encrypted using industry-standard protocols
We use secure third-party services (Google Firebase, AdMob) with strong security practices
Your game data is stored locally on your device
We do not store any personal information on our servers

However, please note that no method of electronic transmission or storage is 100% secure.

7. Data Retention

Local Data: Game progress and scores are stored on your device until you uninstall the app or clear app data.

Analytics Data: Firebase Analytics retains data for up to 14 months. After this period, aggregated data may be retained indefinitely for statistical purposes.

Advertising Data: AdMob retains data according to Google's data retention policies.

8. Your Rights and Choices

8.1 Opting Out of Personalized Ads

You can opt out of personalized advertising:

Android: Settings → Google → Ads → Opt out of Ads Personalization
iOS: Settings → Privacy & Security → Tracking → Toggle off "Allow Apps to Request to Track"

8.2 Opting Out of Analytics

While you cannot completely disable Firebase Analytics within the app, you can:

Disable ad personalization (which limits some data collection)
Use your device's "Limit Ad Tracking" or similar feature
Contact us to request data deletion

8.3 Data Deletion

To delete all your data:

Local Data: Uninstall the app or clear app data through device settings
Analytics Data: Contact us at memorymaze2026@gmail.com to request deletion of analytics data associated with your device

8.4 Your Rights Under GDPR (EU Users)

If you are in the European Union, you have the right to:

Access your data
Correct inaccurate data
Request deletion of your data
Object to data processing
Request data portability
Withdraw consent at any time

To exercise these rights, contact us at memorymaze2026@gmail.com

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

Posting the new Privacy Policy on this page
Updating the "Last Updated" date
Displaying a notice in the Game (for significant changes)

You are advised to review this Privacy Policy periodically for any changes. Continued use of the Game after changes constitutes acceptance of the updated policy.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States where Google's servers are located. These countries may have different data protection laws than your country.

By using Memory Maze, you consent to the transfer of your information to these countries. Google (Firebase and AdMob) complies with applicable data protection frameworks and regulations.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information:

Right to know what personal information is collected
Right to know if personal information is sold or disclosed
Right to opt-out of the sale of personal information
Right to deletion of personal information
Right to non-discrimination for exercising your rights

Note: We do not sell your personal information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Developer: MindFlash Games

Email: memorymaze2026@gmail.com

Game: Memory Maze

Response Time: We aim to respond to all inquiries within 48 hours.